Campaign tracking parameters with short links
In kok.li you can set the source and medium when creating or editing a link. Add any other tracking parameters directly to the destination URL.
Why do tracking parameters matter?
Recording the source and medium tells you which channel (email, social, ads) a click came from — alongside the click stats in your kok.li dashboard.
Parameters supported in kok.li
Source and medium are currently stored with the link. You can add campaign name, content and keyword directly to the destination URL.
Best practice
Test the link once before publishing, and use the same short link across all channels of a campaign so the stats are aggregated.
FAQ for this guide
Short answers to common questions on this topic.
Are tracking parameters available on the free plan?
Setting source and medium doesn't depend on your plan; only the number of links is limited by your plan.
Can I change tracking parameters after creating a link?
To avoid mixing stats, it's usually better to create a new link with the new parameters.