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Analytics2 min readKokli product team

Short link analytics: from raw clicks to marketing decisions

A click count alone isn't enough. The 10-day trend shows which link stayed alive after publishing and which one needs a rewrite.

10-day click trend chart for a short link in the kok.li dashboard

What you see in the dashboard

Each short link shows its total clicks and a 10-day trend chart. In the links list you can sort by clicks to quickly separate strong links from weak ones.

How to find underperforming links

Links with close to zero clicks after a few days usually have a problem with the call-to-action text, the destination or the publishing channel. Review the destination, create a new link with clearer wording and swap it in.

Aligning with your team

Share the short link and its stats with product or sales so everyone looks at the same source. For multi-channel campaigns, also set the source and medium so channels can be told apart.

Current scope of analytics

The 10-day click trend is available to everyone. Country and device breakdowns are part of the advanced analytics on higher plans.

Try it now

Shorten your long link, set a custom alias and see 10-day analytics in your dashboard.

Frequently asked questions

Short answers to questions related to this article.

Are the stats real-time?

Stats update after every click; there may be a small delay depending on server load.

Can I filter by country or device?

Country and device breakdowns are available on plans with advanced analytics; everyone gets the 10-day click trend in the dashboard.